Customer Loyalty

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Build Customer Loyalty by Focusing on Customer Outcomes

A common question I'm asked is: How can you compete with Amazon, which provides excellent customer service and offers the same products at the same prices you do? This is a tough question, and it's...

Published: 2021-09-22 08:30:10

What Is Customer Loyalty and Why Is It Important?

An alternative approach Boots could use is a loyalty card, which means that after every purchase in a Boots store, a customer would receive points. A single point could be the equivalent to a penny so...

Published: 2021-09-14 10:15:08